Privacy Policy
1. Controller
The controller responsible for the processing of personal data in connection with this website and our services is:
Carolina Baurmann
Horse Conversations
Ringstraße 25
45219 Essen
Germany
Email: info@horseconversations.com
Website: www.horseconversations.com
Last updated: August 2026
2. General Information on Data Processing
We process personal data only to the extent necessary to provide our website, communicate with prospective and existing customers, perform our services, process contracts or comply with legal obligations.
The data processed may include, in particular, your name, address, email address, telephone number, contract and payment information, messages, photographs and videos, technical usage data and information that you voluntarily provide to us about yourself or your horse in connection with a consultation.
The legal bases for processing include in particular Art. 6(1)(a) GDPR where consent has been given, Art. 6(1)(b) GDPR for contract performance and pre-contractual measures, Art. 6(1)(c) GDPR for compliance with legal obligations and Art. 6(1)(f) GDPR where processing is based on legitimate interests.
3. Storage and Deletion
We generally store personal data only for as long as necessary for the respective purpose.
Longer retention may be required where statutory retention obligations apply or where data are required for the establishment, exercise or defence of legal claims.
Once the relevant purpose no longer applies and statutory retention periods have expired, the data are deleted.
4. Your Data Protection Rights
Subject to the applicable legal requirements, you have the right to request access to your personal data, rectification of inaccurate data, erasure, restriction of processing and data portability.
You may withdraw consent at any time with effect for the future.
Where processing is based on Art. 6(1)(f) GDPR, you may object to the processing on grounds relating to your particular situation.
You also have the right to lodge a complaint with a competent data protection supervisory authority.
For our registered office in North Rhine-Westphalia, the competent authority is generally the State Commissioner for Data Protection and Freedom of Information North Rhine-Westphalia.
5. Web Hosting
Our website is hosted by:
TransIP BV
Vondellaan 47
2332 AA Leiden
The Netherlands
When you visit our website, the hosting provider processes technically necessary data. This may include your IP address, time of access, page requested, browser type, operating system, referrer URL and technical log data.
Processing is carried out for the secure, stable and functional provision of our website and is based on Art. 6(1)(f) GDPR.
Further information can be found in the TransIP Privacy Policy.
6. WordPress, Elementor and Polylang
Our website is based on WordPress and is designed using Elementor, among other tools.
We use Polylang to provide German and English versions of our website.
Polylang may store a language preference on your device so that the appropriate language version can be displayed when you return to our website.
Where this storage is necessary to provide the language function requested by you, it is based on Section 25(2) TDDDG. Any related processing of personal data is based on our legitimate interest in providing a user-friendly multilingual website pursuant to Art. 6(1)(f) GDPR.
7. Cookies and CookieYes
Our website uses cookies and comparable technologies.
Strictly necessary cookies may be used without prior consent where they are required to provide a function expressly requested by you or to ensure the security of our website.
Analytics, marketing and other non-essential technologies are generally used only after you have given your consent.
We use CookieYes to manage your consent preferences.
Provider:
CookieYes Limited
3 Warren Yard
Warren Park, Wolverton Mill
Milton Keynes MK12 5NW
United Kingdom
CookieYes stores information about which cookie categories you have accepted or rejected. This processing is used in particular to manage and document your consent choices.
You can change or withdraw your choices at any time via the cookie settings on our website.
Further information about the cookies actually used on our website, their purpose and storage duration can be found directly in our cookie consent banner.
8. Cloudflare
We use Cloudflare services to improve the security and stability of our website.
Provider:
Cloudflare, Inc.
101 Townsend Street
San Francisco, CA 94107
USA
Cloudflare helps protect our website against automated or abusive access, provides security functions and supports stable website delivery.
In this context, data such as your IP address, technical connection information, device and browser information and security-related data may be processed.
Processing is based on our legitimate interest in operating a secure website pursuant to Art. 6(1)(f) GDPR.
Where technically necessary information is stored on your device, this is based on Section 25(2) TDDDG.
Transfers of personal data to the United States are carried out in accordance with the legal requirements governing international data transfers.
9. Contact
If you contact us by email, contact form, telephone, social media or another communication channel, we process the information you provide in order to respond to your enquiry.
This may include your name, email address, telephone number, message content, documents, photographs, videos and other information voluntarily provided.
For contractual or pre-contractual enquiries, processing is based on Art. 6(1)(b) GDPR.
For other enquiries, processing is based on our legitimate interest in efficient communication pursuant to Art. 6(1)(f) GDPR.
10. Horse Behaviour Consultations and Coaching
As part of our consultations, coaching and mentoring services, you may provide us with information about yourself, your horse and your specific situation.
This may include your name and contact details, information about your horse, management and training history, behavioural observations, photographs, videos, information about specific situations or problems and personal information that you voluntarily provide during coaching.
These data are used to perform the agreed consultation or service.
The legal basis is Art. 6(1)(b) GDPR.
Please do not provide personal data relating to third parties unless this is necessary for the consultation.
Where you voluntarily provide particularly sensitive personal information, it is processed only in connection with the relevant communication or consultation and in accordance with applicable legal requirements.
11. Communication via WhatsApp
We may offer communication via WhatsApp.
Provider for users in Europe:
WhatsApp Ireland Limited
Merrion Road
Dublin 4
D04 X2K5
Ireland
When you contact us through WhatsApp, your telephone number, profile information, communication metadata, message content and any photographs, videos or files you send may be processed.
According to WhatsApp, message content is generally protected by end-to-end encryption. WhatsApp and other Meta companies may nevertheless process communication metadata.
Use of WhatsApp is voluntary. You may contact us by email instead.
For contract-related communication, processing is based on Art. 6(1)(b) GDPR.
For other communication, processing is based on our legitimate interest in efficient communication pursuant to Art. 6(1)(f) GDPR.
12. Appointment Scheduling via Calendly
We use Calendly to schedule consultations and appointments.
Provider:
Calendly LLC
115 E Main Street
Suite A1B
Buford, GA 30518
USA
When you book an appointment through Calendly, data such as your name, email address, selected appointment, time zone, additional information entered by you, browser and device information, IP address and technical usage data may be processed.
Cookies and comparable technologies may be used in connection with appointment scheduling.
Processing is carried out for appointment scheduling and the performance of pre-contractual or contractual measures pursuant to Art. 6(1)(b) GDPR.
Where non-essential cookies or technologies are used, they are used only in accordance with the applicable consent requirements.
Calendly may process personal data in the United States. International transfers are carried out in accordance with Art. 44 et seq. GDPR.
13. Video and Online Consultations via Zoom
Our consultations and coaching sessions may take place online using Zoom.
Provider:
Zoom Communications, Inc.
55 Almaden Boulevard
6th Floor
San Jose, CA 95113
USA
During a video conference, data such as your name, email address, IP address, device and connection information, audio and video data, chat messages, transmitted files and information about the time and duration of the meeting may be processed.
Processing is carried out for the performance of the agreed consultation or service pursuant to Art. 6(1)(b) GDPR.
If a meeting is to be recorded, you will be informed in advance. Recordings are made only where an appropriate legal basis or required consent exists.
Zoom may process data in third countries, including the United States. Any such transfer is carried out in accordance with Art. 44 et seq. GDPR.
14. Newsletter and Email Communication with Kit
If you subscribe to our newsletter or request a free resource, we process your email address and, where applicable, your name.
We use these data to send newsletters, provide requested free resources and inform you about Horse Conversations, new content, books, courses, consultations, events and offers.
The newsletter is sent on the basis of your consent pursuant to Art. 6(1)(a) GDPR.
You may withdraw your consent at any time with effect for the future. Every newsletter includes an unsubscribe option.
We use Kit, Inc., formerly ConvertKit, to send our newsletters.
Kit is based in the United States.
In connection with newsletter delivery, data such as your email address, name, subscription time, technical registration data and, where applicable, information about email opens and clicks may be processed.
Where email opens or clicks are analysed on an individual basis, this is done only in accordance with the applicable legal requirements and where necessary on the basis of consent.
Kit may process personal data in the United States. International transfers are carried out in accordance with the applicable legal requirements.
15. Free Downloads and Lead Magnets
We may offer free digital content such as e-books, guides, PDFs, checklists or training materials.
For this purpose, we may collect your email address and, where applicable, your name.
Where a free download is combined with newsletter registration, this will be made clear during registration.
Processing is based on your consent pursuant to Art. 6(1)(a) GDPR or, where the processing is solely necessary to provide the requested content, on Art. 6(1)(b) GDPR.
16. Sale of Services and Digital Products
Horse Conversations offers services and products including horse behaviour consultations, coaching, training, workshops, courses, online courses, digital products, e-books and learning materials.
When you make a booking or purchase, we may process data such as your name, billing address, email address, product or service ordered, payment information and transaction data.
Processing is carried out for the performance of the contract pursuant to Art. 6(1)(b) GDPR.
Where information must be retained for tax, commercial or other statutory documentation purposes, processing is based on Art. 6(1)(c) GDPR.
17. Payment Processing via Digistore24 and Stripe
For certain purchases and payments, we use external service providers.
For certain digital products and services, we use:
Digistore24 GmbH
St.-Godehard-Straße 32
31139 Hildesheim
Germany
When Digistore24 is used, data such as your name, address, email address, product ordered, payment method, payment information and billing details may be processed.
Depending on the specific offer, Digistore24 may act as the contractual partner or reseller for the sale.
We may also use Stripe in connection with certain booking or payment functions.
Stripe may process payment and transaction data, device and browser information, IP addresses, technical identifiers and information used for fraud prevention.
Where Stripe is used to process a payment, processing is based on Art. 6(1)(b) GDPR. Security and fraud prevention measures may additionally be based on Art. 6(1)(f) GDPR.
Stripe may process personal data outside the European Union. International transfers are carried out in accordance with Art. 44 et seq. GDPR.
18. External Sales Platforms and Amazon
Products from Horse Conversations may also be offered through external platforms, in particular Amazon and Amazon Kindle Direct Publishing.
If you follow a link to Amazon or purchase a product there, you leave our website.
Further processing of personal data is generally carried out by Amazon in accordance with its own privacy policy.
Horse Conversations receives only the information made available by Amazon in connection with the author, sales and accounting relationship.
19. Social Media – Instagram
Horse Conversations maintains a presence on Instagram.
Provider for users within the European Union:
Meta Platforms Ireland Limited
Merrion Road
Dublin 4
D04 X2K5
Ireland
If you visit our Instagram profile or interact with us there, Meta may process personal data such as usage information, interactions, device information, IP address, profile information and communication content.
Meta may use these data for analysis, personalisation, market research and advertising.
We process information sent to us through Instagram in particular for communication and public relations purposes.
The legal basis is generally Art. 6(1)(f) GDPR or, for contract-related enquiries, Art. 6(1)(b) GDPR.
20. Embedded Content and External Services
Our website may contain embedded content and functions provided by external service providers.
This may include videos, appointment booking tools, forms, payment functions, social media content and other external media.
When such content is loaded, the relevant third-party provider may process your IP address and technical device information.
Where the use of such services or technologies is not technically necessary, they are generally loaded only after you have given your consent.
The legal basis in such cases is Art. 6(1)(a) GDPR in conjunction with Section 25(1) TDDDG.
21. YouTube
Our website may embed videos from YouTube.
Provider for users within the European Economic Area:
Google Ireland Limited
Gordon House
Barrow Street
Dublin 4
Ireland
When YouTube content is loaded or used, data such as your IP address, device and browser information, information about the website visited, video playback and interactions and cookie or consent information may be processed.
Where consent is legally required, YouTube content is loaded only after consent has been given through our consent management system.
The legal basis for storing or accessing non-essential information on your device is Section 25(1) TDDDG.
Subsequent processing of personal data is based on your consent pursuant to Art. 6(1)(a) GDPR.
Google may process personal data in third countries, including the United States. International transfers are carried out in accordance with Art. 44 et seq. GDPR.
22. Google Analytics 4 and Google Tag
We use Google Analytics 4, a web analytics service provided by Google.
Provider for users within the European Economic Area:
Google Ireland Limited
Gordon House
Barrow Street
Dublin 4
Ireland
Our website uses Google Analytics with the Measurement ID:
G-3JSGTZ1HT2
Google Analytics enables us to statistically analyse how visitors use our website.
This may include information about pages visited, how visitors reached our website, devices and browsers used, duration of visits, interactions with content, approximate location information and technical or pseudonymous identifiers.
Google Analytics may use cookies and comparable technologies for this purpose.
Google Analytics is activated only after you have given the relevant consent.
The legal basis for storing or accessing information on your device is Section 25(1) TDDDG.
The legal basis for subsequent processing is your consent pursuant to Art. 6(1)(a) GDPR.
You can change or withdraw your consent at any time through the cookie settings on our website.
We also use a Google Tag for the technical integration and management of Google services.
Google Tag ID:
GT-NGKRDPDR
Where the Google Tag is used to load non-essential analytics or marketing services, these services are activated only after the relevant consent has been given.
23. Blog and Editorial Content
We operate a blog and other editorial areas on our website.
When this content is accessed, the same technical data are generally processed as during other visits to our website.
Where comment functions are available, additional data such as your name, email address, comment content, time of submission and IP address may be processed.
Processing is based on our legitimate interest in providing, moderating and securing our online services pursuant to Art. 6(1)(f) GDPR.
Where no comment function is offered, no corresponding processing takes place.
24. International Data Transfers
Some of the service providers used by us are located outside the European Union or European Economic Area or may process data there.
Any transfer of personal data to a third country takes place only in accordance with Art. 44 et seq. GDPR.
Where an adequacy decision of the European Commission applies, the transfer may be based on that decision.
For US-based service providers, the EU-U.S. Data Privacy Framework may serve as a transfer mechanism where the respective provider is certified.
Where necessary, Standard Contractual Clauses or other legally recognised safeguards may also be used.
25. Disclosure to Service Providers and Other Recipients
Personal data may be disclosed to external service providers where necessary for the provision of our website, communication, contract performance, payment processing, appointment scheduling, newsletter delivery, technical security or other business operations.
Where required, data processing agreements are concluded in accordance with Art. 28 GDPR.
Personal data are not sold to third parties.
26. External Links
Our website contains links to external websites and platforms, including Amazon, Calendly, Instagram and other external services.
When you click such a link, you leave our website.
The operator of the external website is generally responsible for any subsequent processing of personal data.
Please refer to the privacy information provided by the respective provider.
27. Changes to this Privacy Policy
We reserve the right to amend this Privacy Policy where changes to our services, technical systems or legal requirements make this necessary.
The version currently published on our website applies.
28. Contact for Data Protection Matters
If you have questions regarding the processing of your personal data or wish to exercise your data protection rights, you may contact:
Carolina Baurmann
Horse Conversations
Ringstraße 25
45219 Essen
Germany
Email: info@horseconversations.com
29. Final Note
This Privacy Policy applies to the processing activities described above in connection with Horse Conversations and www.horseconversations.com.
Where individual services, plugins or external providers are changed, added or removed, this Privacy Policy will be updated accordingly.
Last updated: August 2026